How To Come Up With A Brand Name

How To Come Up With A Brand Name How To Come Up With A Brand Name How To Come Up With A Brand Name By Mark Nichol The art of creating names of companies, services, and products is also an industry and a lucrative one. Brand agencies charge dearly for a list of suggestions for brand identities, but it’s simple to do it yourself. Note that I didn’t use the word easy; the process is fairly straightforward, but it takes a lot of time and effort. But perhaps you’d like to try it on your own. Here are a couple of issues to consider: Evocation Is the word distinctive? Does it encapsulate the essence of the company, service, or product? Does it evoke a positive response? What is the pertinent business or industry? What is the brand’s identity or personality? What is its demographic market? What sets this brand apart from competitors’ brands? Is the brand name already in use in the pertinent business or industry, or in another area? Is it an existing word, or is it similar to an existing word, already in generic usage, and if so, what are the associations with the word? Does it consist of or resemble a foreign term, and if so, what are that term’s associations? What impact will such associations have on use of the brand name? Can it be trademarked, and is it available as a domain name (www.widgets.com) or as the equivalent of a telephone number (1-800-WIDGETS)? Word Formation Various treatments of words are available for producing brand names: A brand may consist of an acronym, a new word or the mimicking of an existing one formed by using the first letter of each word in a phrase (though the first two letters from one or more words may be employed, or a minor word may be passed over, to improve the word’s appearance of make it match an existing word). One example is Saab, from the initials for the Swedish company name Svenska Aeroplan AktieBolage). The brand name might be a compound, a phrase formed from two existing words, as in the case of Band-Aid, or it might be devised (or revised) by clipping, or truncating one or more words, as with FedEx. It could also be a neologism, such as Kodak. A brand name might be a play on words, like a Mexican restaurant called Sir Vesa’s (a homophone of cerveza, the Mexican word for â€Å"beer†). It could be a deliberate misspelling of a known word, such as Tru. Various forms of wordplay are used to coin new words, including alliteration (Burt’s Bees), rhyme (Slim Jims), and reduplication (Ding Dongs). A company may choose a character, like Aunt Jemima or Mr. Clean, to evoke a certain image, or may employ foreign or classical words or syllables that represent a product’s value proposition: Lux, for example, the Latin word for â€Å"light† but also a part of luxury, suggests both illumination and refinement. The Decision If you’re going to create a brand name yourself, refrain from getting carried away by all these possibilities right away. Focus first on the qualities your brand name should convey: Sober, or sassy? Literal, or lyrical? Practical, or personified? Then brainstorm, whittle the list down to a handful of finalists, and test on colleagues, friends, and family and in a focus group. When you make a final decision, let it sit for a while, and then decide whether it will have lasting appeal for you, your business associates, and your clients or customers. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:Inquire vs Enquire26 Feel-Good Words"To Tide You Over"

Secrets of Cheating Revealed and Myths Dispelled

Secrets of Cheating Revealed and Myths Dispelled School Cheating: A Cause of Students’ Troubles or Its Consequence? People tend to blame wrongdoers by default, leaving circumstances and motivations aside. Usually, it is a plausible way to evaluate a situation, but sometimes, a second thought is needed, like in case with school cheating. But what is cheating, why does it exist, how does it affect students’ skills and can it be prevented (and should it)? We will try to find answers to these questions in the following article, so read on. What Is Cheating and Why Does It Exist Among Students? Cheating is copying home tasks from other students, from the web or asking for other students’ help while sitting the exams or midterm tests (and other kinds of assessment). Cheating is blamed on the laziness of students and is supposed to mean their total educational failure since they cannot cope with the material and so ‘steal’ it from the others. But cheating has existed probably as long as students and teachers themselves. People with excellent grades and records have poor jobs, and people who dropped from their schools or hardly managed to graduate then build successful careers and create cool things. So it looks like getting good grades or completing all homework individually does not guarantee success and vice versa. So, well, cheating is not an indication of academic failure. It indicates something else. But what? It points to the extreme loads of duties and expectations placed on children and to the total inability of the education system to account for natural capacities and limits children have. It also indicates that inbuilt creativity and smartness of children still exist, and it helps children rig the system that is rigged against them, in the first place. Put in less complicated words, if children are expected to accomplish things that are basically un-accomplishable, they will find the way out. If homework is so big that it is impossible to cope with it for the majority of students, they will find the way to obtain it from smarter and more persistent classmates or will complete parts of work and exchange these parts between themselves, so that everyone gets a complete work. Anyway, in a system where grades mean everything and knowledge and understanding mean nothing, cheating is only one of the logical step kids take to help themselves out. Common Misconceptions About Cheating Cheating is for lazy. No. Time and efforts spent on preparation of cheats are as labor intense as any other intellectual activity. Some may argue that students better be learning with this intensity, but teachers today assess not knowledge but very formal markers of knowledge, and students provide what is required from them. Cheating does nothing to improve knowledge and just brings students undeserved grades. – No. While copying homework or preparing cheats for tests students repeat the material and learn at least basics of stuff that they will not get otherwise. Cheating outwardly harms learning process. – No. It improves it. Students exchange, copy, repeat, go over the stuff, read, select, and in general do things they are supposed to do at school. Cheating makes students stupid. – Big no. Just imagine how much creativity and skills are required to prepare cheats and to use them. It requires self-control, discreetness, resistance to stress, ingenuity and many more traits that are absolutely necessary in our agile and unstable world. So instead of memorizing stuff, they do not understand, students learn skills they will apply anywhere – and be praised as valuable workers. Cheating is unethical. – If assessing formal criteria (like writing all answers to problems in a column) instead of assessing the correctness of answers and creativity of thinking is OK from an ethical viewpoint, then cheating as an adequate solution is ethical as well. Surprising Upsides to Cheating for Children Cheating is training in itself, and even more intense and useful training than writing letters or memorizing poems. To cheat, children, even in elementary school, need to develop and possess the following skills (and can every adult boast of having them all?): concentration attention to details memorizing things heard or seen only once (catching a glimpse in a mate’s handout, for example) caution fast reaction We can bet that every adult would want to develop these traits in themselves and see them develop in their kids. Hence cheating is a very positive booster for these skills – and not only for the classroom. Homework is actually useless and even dangerous for kids Despite the traditional belief into the usefulness of loads of homework, the reasons behind giving it are more of wishful thinking kind than of true science. Indeed, older students can benefit from limited amounts of homework, but not young kids and middle schoolers. Recent experiments on canceling homework altogether show that students in such classes show the same level of academic success and failures as students who perform homework daily. So what’s the sense? Besides, along being mostly useless, unregulated and abundant homework is outwardly harmful to the mental and physical health of kids. Homework harms kids’ health significantly by stealing their sleep and play/rest time. A school day is almost equal to a workday, but after this day kids are expected to work even more, and it is called ‘time management’, not overtime work, like it should be. Children lack sleep, lack exercise and simply relaxation time, they get mental health problems, anxieties, chronic fatigue, eating disorders, all for the sake of turning in an assignment that no one will bother to check. Homework steals time. Kids have their whole day mapped out for them, with no time to be kids or teens, they are treated like adults in regard to responsibilities but dismissed as children when it comes to their wishes and needs. Not very progressive approach. Hometask is also believed to discipline kids, teach them to order, but the world needs creativity today, and structured time filled with boring useless tasks is a killer of creativity. According to Alfie Cohn, a researcher, and many other reliable investigations, the impact of homework on academic success is almost negligible. So why is the practice of homework so persistent? Just because of habit? Homework destroys peace with parents. Teens already have it hard during their transition from childhood to adulthood. Homework is one more stumbling stone that makes kid and parents argue. Parents believe that teachers know what they do when they give that much homework (but it looks like they don’t). So parents make kids do every assignment instead of relaxing, watching TV or socializing. That’s enough to spark a quarrel. Sometimes parents try to help kids do cope with tasks, but parents have long forgotten the school stuff (or did not learn it properly anyway). Besides, they are not teachers and do not have skills and patience to explain and help properly, on a level accessible to a child. So instead of help, new trouble of miscommunication arises. Cheating Is a Symptom of the Problem, Not a Cause So what is the conclusion? Cheating time, everyone? Definitely, no, it is not. Students do need to learn and understand school subjects properly to be able to study in college and then move on to work. But cheating persistently indicates that the education system does not work the way it should, and instead of gaining skills students employ cheating tactics to get high grades that are demanded by parents, teachers and state/federal education bodies. If the system becomes more productive and inspiring, with less stress on failure and more pressure on the joy of discovery and learning something new, then cheating will become a negligent percentage of students’ activities. As of today, it is a bailout gear that helps students stay afloat in the modern schooling system and not lose their mind completely. Need help, and no friend can help you? Let us be your friends and provide you with a completed assignment or paper that will bail you out and bring you positive grades – and maybe some long-needed rest.

Marketing strategy implementation Essay Example | Topics and Well Written Essays - 1500 words

Marketing strategy implementation - Essay Example Since the products are intended to be high end, they will not be priced lowly in a manner to comprise this fact. On the contrary, under pricing will raise doubts among the consumers as to the quality of the products (Kotler & Keller, 2006). The promotion strategy will justify the cost. It will make the customers appreciate that they are getting what they are spending their money on. The rationale of this strategy is based on the intended themes of the advertisements. The themes of the commercials will not concentrate on areas like how long lasting or portable the products are. Instead, they will be designed to create a picture of ownership experience and appeal to the status of using such products. This will have the effect of reducing comparison with the competition’s products (Laermer & Simmons, 2007). A generic product-market comprises an extensive collection of products which fulfill a general, nonetheless similar, need (Kotler & Keller, 2006). The product-market boundaries will first be distinguished by identifying particular needs that a range of products will satisfy. Although customers may have the same needs, they will not always satisfy them in the same way. Therefore, product-markets are often diverse and contain different user groups with different categories of related products (Kotler & Keller, 2006). The product-market will match the customers to the benefits of the products. It will be formed by a set of products that may be substitutes in usage situations similar to the models of benefits sought by different groups of customers. The boundaries will then be distinguished by categories of products that satisfy generic needs and the targeted customers (Kotler & Keller, 2006). The products are closely related because the customers regard them as substitutes and the fact ors and elements used in production are similar. For example, two cosmetic gels in the same product line may differ in that one irritates the skin, and the other

Answer questions Essay Example | Topics and Well Written Essays - 250 words - 21

Answer questions - Essay Example We all know that scientifically, humans are related to primates. In the early times, at a point of time the chimpanzee developed a variant in gene and thus human version of predators started to develop. The chimpanzee and the humans lived in a same natural environment and the way they hunted food was through spontaneous process. Man too had same techniques and procedures to hunt food as he carried genetic similarity on a large basis with chimpanzees. If we look at the diet system both chimpanzees and humans have same routine. Chimpanzees as well as humans are omnivorous and had to acquire food from same weather condition. So it is sensible to state that the chimpanzee predators are a model for human hunting. -building and there are two chimpanzees staying apart and are indulging in care taking. Their locomotive limb behavior is also very evident in the video. We can observe here that the primates have a limb movement which is abducted during arboreal locomotion to a greater extent, and more variably overall, than during terrestrial locomotion. We can also observe that the, the social behavior of the chimpanzee is almost similar to human being as they care for each other and imitate what other chimpanzees does like peeping through the

Abuse in the Novel Beloved Essay Example for Free

Abuse in the Novel Beloved Essay Many of the characters from the novel Beloved suffered extreme abuse. Sethe, an independent mother, was no exception to the abuse. Sethe survived through many different accounts of mistreatment. The school teacher’s nephews made Sethe suffer the cruelest oppression. They held her down against her will, while she was pregnant, and brutally stole the milk that her body was producing for her child. This is the worst pain for Sethe because, besides the obvious obtrusions, she feared she would not be able to provide for her baby after it was born. A mother’s worst fear is being unable to provide for her children and this is the fear they instilled in her. This was not the end of the violence toward Sethe from these[insert a word that means a group of abusers here]. When the school teacher founds out that Sethe tells of the mistreatment she suffered because of his nephews he orders them to whip her. Sethe is brutally beaten by this group of young men. The result of the merciless beaten is a form of large scars that shape a tree on Sethe’s back. The tree may be a symbol of a family tree, and in Sethe’s case an incomplete family tree. Sethe’s family tree is incomplete because she killed her daughter, Beloved. The ghost of Sethe’s murdered daughter, Beloved, haunts the house where Sethe and the rest of her family live. The ghost torments them enough to drives away Sethe’s two sons, Howard and Buglar. Sethe undergoes torment from almost every possible angle but she refuses to run away any more.

A Successful Coach and Motivator Essay -- GCSE Business Management Ess

A Successful Coach and Motivator INTRODUCTION   Ã‚  Ã‚  Ã‚  Ã‚  This paper will focus on what it takes to be a successful coach and motivator in the 21st century and the general characteristics of the coaching process for the future leaders of corporate america. We will also discuss various ways to improved performance through commitment and discuss why some coaching techniques fail to produce the desired results.   Ã‚  Ã‚  Ã‚  Ã‚  All coaching is a one-to-one conversation that is, in some way, focused on performance and commitment. However, all coaching is not successful. â€Å"According to Dennis Kinlaw successful coaching is mutual, communicates respect, problem-focused and change-oriented'; (p. 25). BACKGROUND The first phase in becoming a successful coach and motivator is a successful coaching conversation, managers should involve subordinates fully in the communications process. Successful coaching is not a didactic process – one in which the manager instructs and the employee listens. It should be a process of mutual exploration and discovery. Coaching is a process designed to make the most of what both members know. The manager’s main tasking is to ensure that both sets of information are used.   Ã‚  Ã‚  Ã‚  Ã‚  In the second phase respect is what employees experience because of what the manager does. Respect results when managers encourage employees to give opinions and feedback during meetings, provide data and to offer objections to what the manager has said. It is easy for managers to become confused about the subject of respect for employees, especially for problem employees. â€Å"Kinlaw states that many leaders exemplify a common attitude that respect is something that people must earn, a treatment that employees deserve or do not deserve'; (p. 27). In truth, communicating respect for the employees as an individual or group is an essential aspect of coaching conversations if they are to improve performance and develop commitment to the organization. Supervisors leading a group must never lose sight of the fact that their job is to manage performance of the group and to ensure commitment to superior performance. It does not serve supervisors purpose to foster resen tment, or to block the development of others.   Ã‚  Ã‚  Ã‚  Ã‚  In the third phase, problem focus, â€Å"Pool states a problem is not necessarily something negative, it is only the difference between what is and what is desire... ... Happy.'; Nations Business Journal, Vol. 84, No. 12, Dec 1996, p. 10. McNerney, Donald J. â€Å"Employee Motivation: Creating a Motivated Workforce.'; HR Focus, Vol. 73, No. 8, Aug 1996, p. 1. Merina, Ann. â€Å"Coaching Each Other.'; NEA Today, Vol. 10, No. 4, Nov 1993, p. 3 Olalla, Julio and Rafael Echeverris. â€Å"Management by Coaching.'; HR Focus, Vol. 73, No. 1, Jan 1996, p. 16. Pascale, Richard and Linda Gioja. â€Å"Changing the Way we Change.'; Harvard Business Review, Vol. 75, No. 6, Nov-Dec 1997, p. 126. Pool, Steven W. â€Å"The Relationship of Job Satisfaction with Substitutes of Leadership, Leadership Behavior, and Work Motivation.'; The Journal of Psychology, Vol. 131, No. 3, May 1997, p. 271. Rodgers, Buck. (1987). Getting the Best Out of Yourself and Others: Harper and Row Publishers. Saunier, Anne and Mary Maris. â€Å"Fixing a Broken System: Performance Management Systems.'; HR Focus, Vol. 75, No. 13, Mar 1998, p. 1. Schwarz, Roger M. â€Å"The Skilled Facilitator: Practical Wisdom for Developing Effective Groups.'; Jossey-Bass Publishers. Thomas, David L. â€Å"Encouragement: The Key to Effective Management.'; Trusts and Estates Review, Vol. 134, No. 10, Oct 1995, p. 12. A Successful Coach and Motivator Essay -- GCSE Business Management Ess A Successful Coach and Motivator INTRODUCTION   Ã‚  Ã‚  Ã‚  Ã‚  This paper will focus on what it takes to be a successful coach and motivator in the 21st century and the general characteristics of the coaching process for the future leaders of corporate america. We will also discuss various ways to improved performance through commitment and discuss why some coaching techniques fail to produce the desired results.   Ã‚  Ã‚  Ã‚  Ã‚  All coaching is a one-to-one conversation that is, in some way, focused on performance and commitment. However, all coaching is not successful. â€Å"According to Dennis Kinlaw successful coaching is mutual, communicates respect, problem-focused and change-oriented'; (p. 25). BACKGROUND The first phase in becoming a successful coach and motivator is a successful coaching conversation, managers should involve subordinates fully in the communications process. Successful coaching is not a didactic process – one in which the manager instructs and the employee listens. It should be a process of mutual exploration and discovery. Coaching is a process designed to make the most of what both members know. The manager’s main tasking is to ensure that both sets of information are used.   Ã‚  Ã‚  Ã‚  Ã‚  In the second phase respect is what employees experience because of what the manager does. Respect results when managers encourage employees to give opinions and feedback during meetings, provide data and to offer objections to what the manager has said. It is easy for managers to become confused about the subject of respect for employees, especially for problem employees. â€Å"Kinlaw states that many leaders exemplify a common attitude that respect is something that people must earn, a treatment that employees deserve or do not deserve'; (p. 27). In truth, communicating respect for the employees as an individual or group is an essential aspect of coaching conversations if they are to improve performance and develop commitment to the organization. Supervisors leading a group must never lose sight of the fact that their job is to manage performance of the group and to ensure commitment to superior performance. It does not serve supervisors purpose to foster resen tment, or to block the development of others.   Ã‚  Ã‚  Ã‚  Ã‚  In the third phase, problem focus, â€Å"Pool states a problem is not necessarily something negative, it is only the difference between what is and what is desire... ... Happy.'; Nations Business Journal, Vol. 84, No. 12, Dec 1996, p. 10. McNerney, Donald J. â€Å"Employee Motivation: Creating a Motivated Workforce.'; HR Focus, Vol. 73, No. 8, Aug 1996, p. 1. Merina, Ann. â€Å"Coaching Each Other.'; NEA Today, Vol. 10, No. 4, Nov 1993, p. 3 Olalla, Julio and Rafael Echeverris. â€Å"Management by Coaching.'; HR Focus, Vol. 73, No. 1, Jan 1996, p. 16. Pascale, Richard and Linda Gioja. â€Å"Changing the Way we Change.'; Harvard Business Review, Vol. 75, No. 6, Nov-Dec 1997, p. 126. Pool, Steven W. â€Å"The Relationship of Job Satisfaction with Substitutes of Leadership, Leadership Behavior, and Work Motivation.'; The Journal of Psychology, Vol. 131, No. 3, May 1997, p. 271. Rodgers, Buck. (1987). Getting the Best Out of Yourself and Others: Harper and Row Publishers. Saunier, Anne and Mary Maris. â€Å"Fixing a Broken System: Performance Management Systems.'; HR Focus, Vol. 75, No. 13, Mar 1998, p. 1. Schwarz, Roger M. â€Å"The Skilled Facilitator: Practical Wisdom for Developing Effective Groups.'; Jossey-Bass Publishers. Thomas, David L. â€Å"Encouragement: The Key to Effective Management.'; Trusts and Estates Review, Vol. 134, No. 10, Oct 1995, p. 12.

Meritocracy: Sociology and American Dream Essay

Peter Saunders (1990, 1996) has been one of the most vocal critics of the British tradition of social mobility research encompassing studies such as those done by Glass and Goldthorpe. According to Saunders, Britian is a true meritocracy because rewards go naturally to those who are best able to ‘perform’ and achieve. In his view, ability and effort are the key factors in occupational success, not class background. Saunders uses empirical data from the National Child Development Study to show that children who are bright and hard-working will succeed regardless of the social advantages or disadvantages they may experience. In his estimation, Britain may be an unequal society, but it is a fair one. In response to such claims, Richard Breen and John Goldthorpe criticize Saunders on both theoretical and methodological grounds. The authors conclude that individual merit is certainly a contributing factor in dterminng individuals’ class positions, but that ‘class of origin’ remains a powerful influence. According to Breen and Goldthorpe, children from disadvantaged must show more merit that those who are advantaged to acquire similar class positions. Page 303 Sociology 4th edition by Anthony Giddens 2001 Blackwell Publishing ltd Oxford uk Meritiocracy – A system in which social positions are filled on the basis of individual merit and achievement, rather than ascribed criteria such as inherited wealth, sex or social background. Pg 693 Schools and Society – info in blue book If the American Dream of meritocracy is our country’s promise, public education is what ensures that promise to all children. Education more than any institution is the system’s way of making certain that achievement is independently earned, not tied to one’s background. Pg 274 The American Dream does not guarantee that everyone will make it in America but it presumes that despite inequalities in their circumstances each individual will have a fair chance, an equal opportunity and no one will be unfairly advantaged or disadvantaged. Given that we are born into different families with very different backgrounds, the system must provide some way to balance our opportunities. A major role of the institution of education is to do just that it is supposed to level out what is an initially uneven playing field. Pg 274 Education was viewed as the Great Equalizer making the American Dream real, and also as the key to the dream. Education provides at least in theory a clear route to follow : ifi you work hard enough in school, then you can be anything, do anything, rise up to any level you choose. Pg 274 What was considered to be a â€Å"good school†? . Parents said that good schools had updated facilities and equipment, stimulating atmospheres and high-quality educational programs. They said they are safe, had teachers who are dedicated, small class sizes, computers, healthy environments and successful graduates who went on to excel academically and occupationally. Pg 277 Sociology making sense of society 4th ed – Marsh Keating Here we can see a continuation of Durkheim’s psotiivist approach, with its emphasis on description rather than criticism. Its implication that education contributes towards a meritocratic system (in which pupils’ educational achievements are based only on ability and effort† has been severelet challenged. As research has repeatedly highlighted the profound effects of social inequalities on educational outcomes.

Negotiation with chinese Essay

We wish to express sincere appreciation to Professor Shia Yun Chiang for his assistance in the preparation of this manuscript. In addition, special thanks to Yama (Yuehai shoe material Ltd) who’s familiarity with the needs and ideas of these team and was helpful during the early programming phase of this research. INTRODUCTION Continental Design is a company where excellence and customer satisfactory are priority. After ten years of being in business, continental now seeks to enter the Chinese market. On Thursday, June 13th 2013, some members were selected to visit the potential customers of our new shoe-soles designs to introduce and negotiate our terms. These members include Mr. Emmanuel Mlay (Financial Officer), Mr. Robin Sharma(Managing Director), Mr. Cliff Osoo (Contracting Officer), Ms. Bella Chan (General Overseer), Ms. Sandra O. K (Sales Manager). Upon arrival, we were taken in and around the factory to experience their works and then to the meeting room. In this report, we explain further our observation and findings in negotiating with the typical Chinese. This report emphasizes mainly on the observations which includes specifications, mode of conduct, styles and techniques also elaborating on how they work together as individualist or collectivism. Again the language used, what they felt at ease to say, their communication skills, relationships with clients, were also under study. However their reasoning and way of thinking was somehow fascinating and very interesting which this report enlightens ideally and strategically. A brief but very informative research was done to know our potential customers before reaching out to them. The one talked about in this report is â€Å"Yuehai shoes material†, a very renowned shoesole company in China. In the end, all business operations can be reduced to three words: people, product and profits. Unless you’ve got a good team, you can’t do much with the other two. 1 1 By: Lee Iacocca 1 Chapter 1 THE CONTINENTAL DESIGN Continental design provides differentiated products that accelerate innovations in the global design market. With ten years of experience and commitment, Continental design has grown to be one of the strongest competitors in the field of designing. This company has also spent those ten years in developing its communication and negotiation skills. Its management capabilities have enabled it to technically handle the challenges and efficiently provide products that are best in the market. As Victor Papanek once said â€Å"Design is the conscious effort to impose a meaningful order. † Continental design was founded by a team of five engineers with one primary goal of working hard helping all small and big shoes companies to succeed through professionally enhanced designs. Today, Continental design is a full-service independent company with about 10 percent of the world market share. Our services cover the whole of Africa, South and North America, Middle East and few countries in Asia. Recently we have initiated our first staple toward China market. 2 BUYERS COMPANY PROFILE Yuehai Shoes Materials Yuehai shoe material has more than 20 years of manufacturing experience and large number of qualified senior employees who are devoted to settling problems and confronting challenges. It has adopted advanced equipment from Taiwan and main land China. The production technology is matured and reliable; at the same time it uses the original material that makes its products to be famous by their high qualities. Its domestic market ranges from Guangzhou and Dongguan where there is a stiff competition that helps them to develop new and up-to date designs that meet the market demands. It then covered the whole of China before capturing Europe and America as the first target in external market. Most recently, it has expanded its external market to Middle East and Africa as a whole, where it has entered into more than 10 different countries. Shoes are human daily life necessities. Shoes industries will never perish as long as human being still exists. With the use of imagination this company is committed to continue to develop shoe industries as part of making the life of entire society in the world better off. Address: No. 39 beicun road, huangqi, nanhai district, foshan city, Guangdong province, China. Tel: 8675785938525 Fax: 867578592981 Email: tailon@21cn. net Yuehaixe. com. cn 3 Chapter 2 NEGOTIATION PREPARATION In negotiation there are few things that have to be put in place before the negotiating team or person set off for the negotiation. The factors that are mostly considered before negotiation are: ? Length of contract This is the period that the contract will take before it’s renewed again. The seller always concentrate in this factor because it affect the profit the company will make and for how long. Mostly its 1 to 3 years. This factor is important because it also influence the price to be offered to the buyer. ? Volume to be ordered After a seller has agreed on the length of contract then the next thing to talk about is the Volume that will be bought. When few goods are bought, there is a high possibility that the price will be higher unlike when a large quantity is bought; therefore these first two factors influence the price of the item. ? Price The third factor to talk about after length of contract and volume is price at which the good will be sold. In every company, there is a price offered depending on the quantity to be bought, quality and other things needed for production. The larger the quantity, the lower the price will be and vice versa. 4 ? Payment Terms and Services. The most important thing for a company going for a negotiation is; length of contract, volume and price and other things like payment terms and services comes up later. The last two remaining factors are considered to make sure that the items agreed before is taken into account in a proper manner. Payment terms are important because even if you have a long contract with large volume but payment is not done in time, you will have to lose something. Services are offered to the buyer to make sure he/she is satisfied with the goods bought. 5 SELLER’S WISH LIST. Here we made our wish list before we went to the meeting. We had decided our lowest price and the contract length. Below you can see the result of our company board meeting before going to negotiate with Chinese company ITEM2 Length of contract Volume Price Payment terms Services WEIGHT 40% 25% 20% 10% 5% RANGE 2-1 Years 500-100units/month $200-$150 10-15days 5/5-8/5 In the following table you can see that we agreed to have at least 1 year contract with Chinese company. As they are old and experience company, we believe that it won’t be any problem even if we have 2 years long contract. In terms of volume we were ready to deliver any amount till up to 500 per months. Price was the main concern of our meeting. We know that they will try to spend more time on the price negotiating and knowing we have many competitors in the market, we needed to come up with a very good price range. We also had an agreement on payment terms which should meet within the short period. Lastly, we agreed to offer them a good customer service. 2 Professor Shia Yun Chiang Power point presentation-Estimating wish list ,Power point presentation slide no. 9 & 10 6 THE AGREEMENT ZONE In every negotiation, there are two possible outcomes. The parties can either reach an agreement or not. The first situation is where the seller and the buyer don’t reach an agreement at all, either, due to the buyer or seller not agreeing with the offer given. The second situation is where the two parties (Buyer and Seller) reach an agreement and signs a contract for the business to take place immediately. For the two parties to reach an agreement, they will have to consider their Consequence of No Agreement (CNA). CNA will either make the two parties to agree or disagree. BUYER’S WISH LIST ITEM3 Price Services Payment terms Length of contract Volume WEIGHT 45% 25% 20% 5% 5% RANGE $100-$150 8/5-5/5 Cash transfer 3-1Years 50-100units/month After a lengthy discussion with the buyer, following were the outcomes of negotiation; OUTCOME ITEM Price Length of Contract Volume Payment Terms Services DETAILS $150/Design 1 Year 100 Units/month Cash Transfer in 2 days 10 Days training Professor Shia Yun Chiang Power point presentation-Estimating wish list ,Power point presentation slide no. 9 & 10 7 Chapter 3 OBSERVATION VALUES AND THINKING IN NEGOTIATION. When going for a negotiation one has to learn the buyer’s values in thinking. These values differ from one country or one region to the other and it can cause a misunderstanding between the two parties. According to the research we did about Chinese negotiation, we found out that Chinese are more relationship oriented than Africans and even other nations. As soon as we entered into the Chinese office for the negotiation, they offered us Water. This proves that they are more relationship oriented; they use this to build a rapport between their clients even before negotiation. Another thing that the company we were negotiating with did is that, they invited us for supper. In these acts we can see how Chinese people are mostly towards relationship with their clients unlike other European countries or America and even Africa. Before us reaching a conclusion, the Chinese people asked a lot of personal questions even in the middle of our negotiation. Some of the questions they asked were; When will you go back to your country? Do you like china? Is your country very hot than china? These personal questions that are not related to business are a clear picture of Chinese values and thinking in a negotiation. â€Å"As a general rule, it’s always safer to adopt a formal posture and move to an informal stance, if the situation warrants it, than to assume an informal style too quickly†4 4 As Jeswald W. Salacuse- (Ivey Business journal) 8 . During our research, we were also able to notice some of the things that are not common in African countries and even other continents. The first thing that they did is to welcome us in a very encouraging manner that made us feel at home, and with such hospitality, we were able to do the negotiation having been convinced that Chinese are good business people. This kind of hospitality that Chinese people give to their clients make them win in the businesses they negotiate in because the other party will feel so cared for that they can trust the offers given. Another thing we noticed in the research is the way they asked us whether someone has introduced us to the company or we looked it up in the internet. At the beginning I didn’t see the reason why they should be concerned with how we got to know about the company, but after we finished the meeting I had to ask and what they told us is, in Chinese (Intermediary/ middleman). This is one of the things that make us to realize how important Chinese value relationship in the business arena. The other behavior that we observed in the process of visiting and doing the negotiation is that, immediately we arrived at the factory, we were received and taken around the factory to see how they do their production and even explaining every step of production line. This really made us feel honored and we started to see them as transparent and responsible people, something that needed in business so much. â€Å"Chinese negotiating style is people oriented and permeated with such Confucians notion as guanxi, renqing, face, family age, harmony, hierarchy, li (etiquette)†5. 5 As said by Tong Fang –Chinese Business Negotiating Styles 9 CIRCULAR REASONING & TALKING In our haste to market our designs for shoe soles. We came across various ways in which Chinese carry out their business negotiation. While most of the companies we approached exhibited the sequential kind of talking, the Chinese demonstrated the circular type. Interestingly, as we tried to obtain information and answer their questions regarding our products, we realized that Chinese, when not interested in your product would rather beat about the bush than going straight to the point. This is mostly demonstrated in the time of negotiating prices. This makes it hard to determine their stance in terms of buying the product. It is almost impossible at that moment to determine the level of consequence of no agreement on the buyer’s side. As much as you try explaining and convincing Chinese buyers who are less interested in a product, you will end up just like before. It is hard for them to say â€Å"no† point blank. This I believe is because of the long courting and relationship they build up with their business partners before negotiating. For instance, in one of our interviews, the interviewee mentioned after our refusal to take lunch with him that it is the culture of Chinese people to dine with their potential business partners irrespective of their interests. He explained that not only does this emphasize politeness; it also creates room for next or future cooperation. That is why in almost every meeting with a Chinese business man, you are served tea or water even before the talking starts. As pleasing as this might sound, it is also the reason behind the average Chinese would want to beat about the bush when not interested in the product for sale. Relationship and friendship are commonly used to obtain a better price and more concessions. 10 Herbig and Martin (1998), Stark, Fam, Waller and Tian (2005), and Zhu et al. (2007) all found that the Chinese do not rush into the negotiation, but rather, spend a lot of time in getting to know their counterparts as much as possible, even including personal information in order to build guanxi and trust from the beginning. Another finding is that they would want to end the meeting peacefully and friendly just as it had started without having to ruin the relationship or hurt anyone’s feelings, yet they have to decide whether or not to purchase the product. According to Faure (1999), the Chinese focus more on relationship building during this stage, as they need to know their counterparts for any business deal to occur. This negotiation practice might cause conflict with Westerners, as Westerners prefer to start negotiations straight away after basic greetings and introductions. Rule how to be successful in dealing with Chinese: â€Å"Be fair, reasonable and diplomatic: â€Å"If your Chinese counterpart believes that you are being unreasonable, they may not openly say so, but your negotiations are likely to stall and go nowhere. If you disagree with your counterpart, don’t simply reject their position out of hand, but carefully explain your reasoning†. 6 6 â€Å"Forbes† by Jack Perkowski (Negotiating in China; 10 rules for Success 11 QUESTIONING & INTERRUPTING We’ve had several encounters with many customers throughout the years, but what makes the Chinese customers outstanding is their mode of questioning. Unlike our African customers, they tend to interrupt and chip in their questions whiles you are talking. In some cultures, this might seem rude and impolite but this is not so for Chinese. They are very cooperative, assertive and defensive. This encourages and makes the one talking feel he’s being listened to. This normally generates positive feedback. During one of the interviews conducted, it came to our realization that, the typical or traditional Chinese interrupts more than the Chinese who has been open to Western culture. Customers who deal with Westerners or Africans have adjusted to some of their negotiation skill. This we believe will go a long way to influence most Chinese business partners. Their character or attitude of seeking and asking questions is different from other people in the sense that Chinese exhibits a character of â€Å"Xenophobia which is a distrust of all things foreign to one’s own culture. Xenophile is a lust to obtain all things new and or foreign. The Chinese have become inclined to distrust anything and everyone from foreign lands due to their history of violent revolutions and government seizures and changes. On the other hand, they have also seen the new technologies and high standard of living in the West, and many Chinese struggle with these mixed feelings as they pursue business opportunities with foreigners and seek to acquire western technologies â€Å"(Pye, 1992) 12 COLLECTIVISM Under collectivism, the means of production are owned and controlled by the state or the people as a whole. Also, it describes any outlook or philosophy that stresses the interactivity between people. It is often consider as opposite of individualism. There are two basic types of collectivism: horizontal and vertical. In the horizontal type, members are considered to be as equal as possible, and share resources and responsibilities. The vertical include a social hierarchy that society member work to maintain, and people submit to those above them in the hierarchy. Collectivism in China When Mao Ze Dong came into power; he strengthens the collectivism by eliminating landowners and individualists, sending nearly everyone to work in collectivist communities. Therefore, China has been more collectivist than individualist in both ancient and modern history. Many research states that, there are many leaders in China today who believe that the days of collectivism in China will soon be gone. There are several reasons for this. First is that the â€Å"one-child-policy,† especially in the cities, it gives us many younger citizens who have been raised to believe that they hold a special place in the world. This kind of upbringing leads to individualism over collectivism. In business point, there are still many examples of collectivist thinking. For example, When we(foreigner) and Chinese, began to work together, mainly the Chinese look towards the team as 13 the reason for the company success, but on the other hand, the foreigner(us) were trying to identify individual high performers. That’s one of the different between Chinese and foreign culture. Collectivism between our culture (as a foreigner) and Chinese Collectivism is a cultural pattern found especially in East Asia, Latin America, and Africa. But nowadays societies are not purely individualist or collectivist, but some of them are the mixture of the two. Western and Northern Europe, USA, Canada, Australia, and New Zealand are individualist. Conclusion Although there are few countries fully apply in collectivism, like North Korea, most of the countries are applying the mixture of collectivism and individualism. Those countries practicing collectivism mainly have a low GDP level, because it affects trade with the other countries. 14 THE RELATIONSHIP BETWEEN SPECIFICATION OF TIME AND PRICE. The important aspects when we negotiate with Chinese: Patience is the most important qualification for successful negotiations with the Chinese. Negotiations in China often take time because of different departments within one organization tend to be involved in negotiation processes and decision-making within the Chinese bureaucracy often takes time. By Confucianism, Chinese will not rush into any serious meetings with someone whom they do not know; trust and a certain feeling of closeness. Here is the example of Chinese negotate style we found. It prove that, to negotiate a favourite price with Chinese, obviously we need time. 1. Don’t expose too much of your interest in a product you want to buy even though you’re really drawn to it. It is better to act like that it does not matter to you and you don’t have to have it. Sometimes the sales person would tell you if he or she can judge from your facial expression that you really want that item. 2. In the first time you will never get the exact item for the price. Usually the sales person would try to seduce you by offering an unfavorable price. For example, for a necklace placed at $100, if you ask the sales person for discount, perhaps for the first time she would give you a discount like $90. Don’t take it. Just think that it is too high and walk away. Sometimes the sales person would shout at your back and offer much more favorable discounts. 15 3. The second negotiation is to reach a middle point. Try to get 45-60% discount of the original price. If it is impossible, try to get somewhere around 70-85%. Try to negotiate in a friendly way. If the agreement cannot be reached, walk away again. 4. The final negotiation will be the last attempt. Be firm and try to get 40% off. Some might finally give you 40% off, while some can’t due to different price strategies involved and store renting fees, staff cost, etc. To compare with our culture(as a foreigner), in our country, all the goods had set their fixed selling price, and most of the company usually have their own rule for market selling, therefore the vacuum for price negotiate will be less. 16 LANGUAGE BARRIER Our group members come from Nepal, Ghana, Tanzania, and Hong Kong. We speak different languages. English is our second language. We often face with language barrier within and outside the group. . Language barrier often is a big problem. If this was an outsourcing job or transcription work, language would probably have a major role, as both require clear understanding of the accents, practice of speaking in a fluent way. Cause of language barrier: 1. Emails – written communication we should be able to clearly understand written instructions and reply with clear and also follow rules in a polite way. Sometimes we often wrote a business mail in a friendly tone, instead we should write in a formal way. 2. Phone Calls While working with an outsourcing partner, providing a phone number for emergencies may seem to be a good idea. However if this phone number happens to be attended by a non-English speaking person, it will serve nothing but a source of irritation. So we can think of giving the mobile number of a representative who can speak with clear and patience – even if the resolution is not attained on the call in itself. 17 Useful method between different language. Pictogram and simple image are useful method as icon or sign for almost every place. It means they are efficient to give information to people without any words. They have high possibility to support the communication between two people without spoken language. Conclusion We need to use English to communicate with each other, when we were going to Nanhai to take the video, sometimes we need to use Chinese to communicate with the local Chinese people. When people from different countries speak in different languages, we often face difficulties an understanding each other. We cannot express our meaning in a proper way. During our research, when we took the train, there was problem in translating Chinese characters. So it is quite hard for us to find the way to the shoe factory. In addition, the English level of a local Chinese are mainly still in low level, some of them even cannot understand what we are asking. I think it is what we are called language barriers. 18 Chapter 4 TIPS TO NEGOTIATE WITH CHINESE The intensive research negotiation we conducted at Yuehai Shoes Materials factory widened up our knowledge about Chinese negotiation. We believe through this report you have acquired some usefully tips on how to strategically negotiate with Chinese. Upon what you have learned here are our recommendations for you to conquer any negotiation: ? Be prepared†¦Ã¢â‚¬ ¦ Make sure you are well prepared. ? Understand the cultural differences†¦. Get to know the other culture. ? Don’t be afraid of negotiation†¦ if you can talk you can negotiate. ? Show some emotions (share some burden)†¦remember, people value them. ? Be on time†¦.. time is money. ? Be careful†¦ use appropriate language. ? Be in control†¦ don’t allow other things to distract your focus. ? Give some room for the other party (compromise whenever necessary). ? Show some vivid example†¦ a picture is worth a thousand words. 19 CONCLUSION â€Å"Deal is always better that no deal. †7 As hard as negotiation may seem to be, its outcomes are almost always worth the endurance. In different cultures where there are different goals, different point of views, different interests, different values and beliefs, different needs and different decision making styles; it takes a considerably huge amount of effort for sellers and buyers to reach the agreement zone. Both parties must be willing to give up part of their wish or lower their requirements which do not happen easily. With better understanding of both cultures of the parties involved, the negotiation will yield more significance solutions. One should keep in mind that negotiation is the cornerstone of any successfully business in the world. Despite the difficulties involved in the strategic negotiation, lets us follow the words of one of our great fathers who once said, â€Å"Let’s never negotiate out of fear, but lets us never fear to negotiate. †8 7 Professor Shia Yun Chiang class PowerPoint presentation 8a.

Funny Valentines Day Sayings to Woo Your Beloved

Funny Valentines Day Sayings to Woo Your Beloved Tickle your honeys funny bone with these funny Valentines Day sayings. Its been said that sharing a sense of humor is one of the marks of a strong and satisfying relationship. So go ahead dispense with the mushy stuff this V-Day and have some rollicking good laughs instead. Funny Valentines Day Quotes Ingrid BergmanA kiss is a lovely trick designed by nature to stop speech when words become superfluous. Helen RowlandBetween lovers, a little confession is a dangerous thing. Author UnknownI dont understand why Cupid was chosen to represent Valentines Day. When I think about romance, the last thing on my mind is a short, chubby toddler coming at me with a weapon. LinusI love making friends. It’s people I can’t stand. Barbara BushI married the first man I ever kissed. When I tell my children that, they just about throw up. Dorothy ParkerI require three things in a man. He must be handsome, ruthless and stupid. Hilaire BellocI’m tired of love; I’m still more tired of rhyme, but money gives me pleasure all the time. Groucho MarxInstead of getting married again, Im going to find a woman I dont like and give her a house. Fred AllenIt is probably not love that makes the world go around, but rather those mutually supportive alliances through which partners recognize their dependence on each other for the achievement of shared and private goals. Lynda BarryLove is an exploding cigar we willingly smoke. Pauline ThomasonLove is blind. Marriage is the eye-opener. Judith ViorstLove is much nicer to be in than an automobile accident, a tight girdle, a higher tax bracket or a holding pattern over Philadelphia. Julius GordonLove is not blind; it sees more, not less. But because it sees more, it is willing to see less. Basta Man loves little and often. Woman much and rarely. Judith Viorst One advantage of marriage, it seems to me, is that when you fall out of love with him, or he falls out of love with you, it keeps you together until maybe you fall in again. Albert EllisThe art of love is largely the art of persistence. Mort SahlThe bravest thing that men do is love women. George Bernard ShawThe perfect love affair is one which is conducted entirely by post. John Kenneth GalbraithThere’s a certain part of the contented majority who love anybody who is worth a billion dollars. Brendan FrancisA man is already halfway in love with any woman who listens to him. Author UnknownIf love is blind, why is lingerie so popular? Henry KissingerNobody will ever win the battle of the sexes. Theres too much fraternizing with the enemy. Erich SegalTrue love comes quietly, without banners or flashing lights. If you hear bells, get your ears checked.

12 Types of Language

12 Types of Language 12 Types of Language 12 Types of Language By Mark Nichol A variety of terms distinguish the kinds of languages and vocabularies that exist outside the mainstream of standard, formal language. Here are twelve words and phrases that denote specific ideas of language usage. 1. Argot An argot is a language primarily developed to disguise conversation, originally because of a criminal enterprise, though the term is also used loosely to refer to informal jargon. 2. Cant Cant is somewhat synonymous with argot and jargon and refers to the vocabulary of an in-group that uses it to deceive or exclude nonusers. 3. Colloquial Language Anything not employed in formal writing or conversation, including terms that might fall under one or more of most of the other categories in this list, is a colloquialism. Colloquial and colloquialism may be perceived to be pejorative terms, but they merely refer to informal terminology. Colloquial language whether words, idiomatic phrases, or aphorisms is often regionally specific; for example, variations on the term â€Å"carbonated beverage† including soda, pop, and coke differ in various areas of the United States. 4. Creole A creole is a more sophisticated development of a pidgin, derived from two or more parent languages and used by people all ages as a native language. 5. Dialect A dialect is a way of speaking based on geographical or social factors. 6. Jargon Jargon is a body of words and phrases that apply to a specific activity or profession, such as a particular art form or athletic or recreational endeavor, or a medical or scientific subject. Jargon is often necessary for precision when referring to procedures and materials integral to a certain pursuit. However, in some fields, jargon is employed to an excessive and gratuitous degree, often to conceal the truth or deceive or exclude outsiders. Various types of jargon notorious for obstructing rather than facilitating communication are given names often appended with -ese or -speak, such as bureaucratese or corporate-speak. 7. Lingo This term vaguely refers to the speech of a particular community or group and is therefore loosely synonymous with many of the other words in this list. 8. Lingua Franca A lingua franca is a language often adopted as a common tongue to enable communication between speakers of separate languages, though pidgins and creoles, both admixtures of two or more languages, are also considered lingua francas. 9. Patois Patois refers loosely to a nonstandard language such as a creole, a dialect, or a pidgin, with a connotation of the speakers’ social inferiority to those who speak the standard language. 10. Pidgin A simplified language arising from the efforts of people speaking different languages to communicate is a pidgin. These languages generally develop to facilitate trade between people without a common language. In time, pidgins often evolve into creoles. 11. Slang A vocabulary of terms (at least initially) employed in a specific subculture is slang. Slang terms, either invented words or those whose meanings are adapted to new senses, develop out of a subculture’s desire to disguise or exclude others from their conversations. As US society becomes more youth oriented and more homogenous, slang becomes more widespread in usage, and subcultures continually invent new slang as older terms are appropriated by the mainstream population. 12. Vernacular A vernacular is a native language or dialect, as opposed to another tongue also in use, such as Spanish, French, or Italian and their dialects as compared to their mother language, Latin. Alternatively, a vernacular is a dialect itself as compared to a standard language (though it should be remembered that a standard language is simply a dialect or combination of dialects that has come to predominate). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:100 Words for Facial ExpressionsConfusing "Passed" with "Past"20 Clipped Forms and Their Place (If Any) in Formal Writing

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Transparency in the cost of justice - Statistics Project Example One of the major impediments with EU legal system is the hefty fee for lawyers and the reason for this is four-fold. Secondly, significant differences in sources and levels of costs from one member state to the other also constitute a barrier. Thirdly, the high costs in relation to the quantity of litigations frequently act as an obstacle. Fourthly, significant differences among the member states legal systems entail enhanced costs to initiate cases as the litigant has to pay for translators and lawyers apart from bearing the expenditure on travel and notifications. This study contains an analysis of data on four types of costs for four case studies based on the data acquired from 28 European countries. Cost data has been taken under four heads, such as court costs, lawyer costs, bailiff costs and appeal costs. Court cases of four types have been considered and the costs are calculated for all cases. The categories of cases include CA1A: National situation, in which a couple gets mar ried and subsequently they separate and agree for a divorce, CA1B: Transnational situation. That is two nationals from a similar member state get married and afterward file for a divorce, CA4A: National situation, which includes commercial and contract law and CA4B: Comprising transnational situation in Commercial Law and Contract. The above graph represents CA1A: National situation where a couple gets married. Later they separate and agree to a divorce in different European countries. It can be seen that the lawyer cost in the instant case is common in all countries. Italy has a high lawyer cost in CA1A. Ireland, Poland, Luxembourg, Estonia, Austria, UK are comparatively cheaper in lawyer fee. Lawyers, as legal experts deal with legal costs that have a bearing on the restoration of the privileges of litigants to carry out the litigation costs. The costs are better in UK probably because of transparent court procedures. Lawyers’ fees form the most significant part of the

In the struggle for equality, civil partnerships have been viewed as a Essay

In the struggle for equality, civil partnerships have been viewed as a triumph. Do they signify the achievement of full equalit - Essay Example This refers to the marriage between the two people of the same biological sex or social gender and is legally or socially recognized. The occurrence of the civil partnership between the couple gives them the advantage of similar treatment as well as benefits the same as any married couple (CivilPartnershipInfo.co.uk, 2006). Since the early part of the twentieth century, number of countries has begun formalizing same-sex marriage legally by which this has been recognized by some other conservative nations as civil, political, social, and religious issues. The issues regarding the civil partnership or same sex marriages are all about the conflict whether the same sex-couples must have the rights of marriage, use different status as stated in the civil unions and be granted the equal rights as of marriage or either limited rights compared to marriage, or not to be given any of the said rights. Many arguments arise regarding the issue between the people that support same-sex marriage and those that are against. An argument that supports same-sex marriage expressed and claims that the reason behind the denial of the same-sex couples legal access to marriage as well as the benefits that it incorporates signifies discrimination that is based on sexual orientation. It is also claim by the supporters that the financial, psychological, and physical comfort and security are improved by marriage which benefitted by the children of the same-sex-couples by being raised by two parents that is legally recognized union (Rosie Harding, 2011). The rejection for the use of the word â€Å"marriage† to be applied to the same-sex couple has also been an argument by those that are against the same-sex marriage, the same as the objections about the status legally and socially of the marriage itself being applied to same-sex partners. Other arguments are presented directly and indirectly concerning the consequences of same-sex marriage regarding the parenting and tradition. Pursu it of Equality There was a domino type effect regarding the movement in the same-sex marriage since the 2001 debut in the Netherland. Up to date, its legal status was fully secured in 13 areas of responsibilities within the three continents: Europe, America and Africa. In Europe, the legalization of the same-sex marriage was driven by the gays and lesbians to the government as their right that lead the way to the legalization of the same sex marriage. The same pattern was also observe in the US and this step by step approach lead to a positive effect of attaining three prominent milestones which is the decriminalization of homosexuality, anti-discrimination legislation and partnership legislation. At the present, the government is demanding its people to respect and to have the equal treatment among the gays and lesbians and certain measures would be given to the transgressors. There should be an equal treatment among everyone in the society regardless of the sexual orientation; thi s creates a big question as to why same-sex couples are not enjoying the rights as well as the benefits compared to the married heterosexuals. This issue opens the awareness that attracts suspicion that the treatment to same-sex couples are second class citizen and definitely under the second-class institution. Therefore, there will only be equality upon the legalization of the same-sex marriage if logically, treatment in all manner of life will be identical (Lee, M.Y.K., 2010). As the arguments